What the research actually says about timing a market, a career, or a launch.
Being early feels like foresight. The data says it usually isn't.
Why being first is remembered and being right is not — and how to tell them apart in your own decisions.
A simple way to price the cost of moving too soon against the cost of moving too late.
Signals that tell you whether an audience, a market, or an organization is actually ready.
What to do when you've moved early and need a credible way back in without losing face.
A print-ready PDF and an EPUB for e-readers, delivered to your inbox within a minute of checkout.
132 pages, PDF and EPUB, delivered the moment you check out.